Aim and Mission
 About Us

ASIA Industries


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Dear Well Wishers,

Dear Well Wishers,

We pay our heartiest homage to our honorable father & the Founder late ALHAJ SUFI FAZAL AHMED of asia group who a pious and a dynamic person, dedicated his whole life for serving the people. He left us with his visions, thoughts and deeds. May Allah rest his soul in peace (Ameen). We like to introduce ourselves as one of the leading manufacturers of MS & GI Pipe, Fan of all sorts, MS Billets, MS rods, Eva Foot Wear, P.P.R Pipe & Fittings, Non Woven Fabrics and Bags.

The group started its business as a Transport company since 1945. After transport business it moved toward industries and established a Fan industry, in the name and style of Habib Fan. By the growing time, the group started to expand the network. The group established a new brand of ceiling Fan in the name and style of asia fan, naming the company as Mahboob electrical Industries Ltd.

By spreading the wings of the group, it moved to steel sector by establishing Steel melting Unit and Re- Rolling Mills in the name and style of MULTI STEEL CASTINGS LTD. Producing Deformed Bars, Angles, Plain Road, Tor-steels, I-Beams, Square bars, etc. in various sizes from 10mm to 32mm in diameter as per international standard of 40 Grade & 60 Grade. The Group always tried to innovate, so that the Group may contribute in the development of the country for becoming self-sufficient. It went on to establish Galvanized Steel pipe Unit producing asia MS & GI Pipes from ½' to 4' diameter in the name of Multi Steel Casting Ltd. Unit-2, which is ISO 001-2000 certified. Expanding the network of the Group started a joint venture project with Pakistan establishing East Electrical Industries ltd. for manufacturing all types of Electrical Fan and some new venture also blossomed by the passage of time.

All the products are recyclable.

The Group has its own power generating plant for which we can committ & deliver our products in time. The chairman, Managing Director and the Directors vision did not stop the innovative thinking carried by management. We shall be thankful to all our stockiest, Dealers and the interested ones for their comments and suggestions. Please feel free to let us know about your queries & comments.


Aims and Mission


At the Asia group we are committed to improving the quality of life of the communities we serve. We do this by striving for leadership and global competitiveness in the business sectors in which we operate. Our practice of returning to society what we earn evokes trust among consumers, employees,shareholders and the community. We are committed to protecting this heritage of leadership with trust through the manner in which we conduct our business.

Core values

Asia has always been values-driven. These values continue to direct the growth and Business of Asia companies.

The five core Asia values underpinning the way we do business are:


We must conduct our business fairly, with honesty and transparency. Everything we do must stand the test of public scrutiny. Understanding: We must be caring, show respect, compassion and humanity for our Colleagues and customers around the world, and always work for the benefit of the communities we serve.


We must constantly strive to achieve the highest possible standards in our day-to-day work and in the quality of the goods and services we provide.


We must work cohesively with our colleagues across the group and with our customers and building strong relationships based on tolerance, understanding and mutual cooper- ation.


We must continue to be responsible, sensitive to the countries, communities and environments in which we work, always ensuring that what comes from the people goes back to the people many times over.

Quality of products and services

Asia company shall be committed to supply goods and services of world class quality standards, backed by after-sales services consistent with the requirements of its customers,while striving for their total satisfaction. The quality standards of the company's Goods and services shall meet applicable national and international standards.

Corporate citizenship

Asia company shall be committed to good corporate citizenship, not only in the compliance of all relevant laws and regulations but also by actively assisting in the improvement of quality of life of the people in the communities in which it operates. The company shall encourage volunteering by its employees and collaboration with community groups.